Shiseido is a Japanese cosmetic brand founded in Tokyo, Japan, in 1872. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022.
They sell skincare, makeup, body care, hair care, and fragrances. The most successful product is the eyelash curler, it is the #1 eyelash curler in the US. Sephora, Ulta, and Amazon sell this eyelash curler for $27.
The product claims that the eyelash curler has a broad curve that curls lashes from the inner to the outer corner, an edge-free design to prevent pinching, and the flexible silicone rubber pads are gentle and safe to use on lashes. What makes the eyelash curler so special is that the eyelash curler is wider and not as curved as the standard eyelash curler. That makes the eyelash curler grab lashes along the lash line and curls nicely without pinching.
The popularity gained these past few years, especially with social media like TikTok. A lot of beauty influencers gave positive reviews of the product.
The eyelash curler has a 4.7/5 rating on the website. One anonymous 5-star rating, saying in the title that it’s “Better than the others,” followed by “This is an excellent eyelash curler. I had one and lost it and replaced it with another brand and I could tell the difference. The Shiseido one is much better quality and does a much better job.”
Even though the product has so many fans, some people use the product and don’t like it. One 1-star anonymous rating said on the title “I wouldn’t purchase this again. Not worth the money,” followed by “This eyelash curler barely curls my lashes. It is no different than my less expensive one. Would not recommend.”
This brand is targeted at people in their 20s and 30s, but many teenagers are also using the product. As a teenager, I think the product is kind of pricey for an eyelash curler.
There are a lot of alternatives for the product, one of them is Shu Uemura eyelash curler. “This was love at first curl. This lash curler is quite flat compared to most standard lash curlers out there and a little narrower too. I like that this curls the lashes precisely and even accurately,” said Reviews and Other Stuff. It also stated that the Shiseido eyelash curler is identical to Su Eumura, “This lash curler is almost identical to the Shu Uemura one in terms of flatness. However, this is a bit wider than the Shu Uemura.”
A student at Colonia High School who has a Shiseido eyelash curler, Ecaristy Haryoseno said “I bought the Shiseido eyelash curler at Sephora. It worked well and made my eyelashes stay curled the whole day. Shiseido is a bit pricey and it pinches my eyelids.” She also said, “I have the Shu Uemura eyelash curler and it works better than the Shiseido ones, and it’s cheaper.”
As an owner of the eyelash curler, I think that it is really good. It curls my eyelashes from the roots so my eyelashes look longer. However, I don’t think that it’s worth it since there are products that are cheaper and work the same or even better than the Shiseido eyelash curler.
