The Chicago Bull-themed sneakers featuring red, black and white colors, sold for a record breaking price in an auction. This record came the same day that the finale of the documentary, “The Last Dance” was released. This documentary followed Jordan and the Bulls throughout their final season and championship run together. In the wake of the documentary’s release, Jordan sneakers experienced a 53% increase in their selling price.
After signing with Nike in 1984, Jordan became the face of one of the most prominent athletic brands of all time. The Air Jordan 1s were worn by Jordan regularly throughout his rookie year.
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